Product

Electronic tabletop game. A physical electronic tabletop game designed for social venues — a premium, immediate, tactile device that requires no setup and fits naturally on a drinks table. Players aged 18–30 play in-venue, taking turns around the device.

Key product attributes.

• Premium, chic and substantial — not a kids' toy.
• Zero setup: no pieces, no equipment, no staff involvement.
• Immediate to understand — customers "get it" straight away.
• Fits on a drinks table, so no dedicated floor space is needed.
• Generates organic social media content for the venue.

Year-one focus — one product, to market. All year-one resource is directed at the first product, sold B2B at £400 per unit. The plan is deliberately single-product until demand is proven.

Long-term vision (earned through traction). A catalogue of tabletop arcade games sharing the same venue footprint, a connected leaderboard within and across venues, and a travelling arcade for corporate events. This is future upside, not part of the year-one plan.

Pricing. Fixed B2B price of £400 + VAT per unit, against a unit cost of £125, giving unit margin of £275. Venues can typically reclaim VAT, so the effective net cost is £400.

Payment terms. 50% deposit at order, 50% balance on delivery — pay-to-order, which reduces financial risk.