TechSupport! Interactive is a UK hybrid games studio creating physical electronic tabletop games for in-real-life social play. Our first product targets social venues — pubs, cafés, gaming venues, food halls, co-working spaces and student accommodation hubs — where young adults aged 18–30 gather for nights out.
The social gaming industry is booming, but existing options involve setup, pieces, staffing or a less premium aesthetic. There is a clear gap for immediate, tactile, aesthetically pleasing tabletop entertainment that requires zero setup. Venues benefit from longer dwell time, increased drink sales and organic social media content.
Market size: TAM of £33,000,000; SAM of £7,500,000; and a year-3 SOM of 1,700 units. The year-one plan is deliberately single-product; the longer-term vision is a catalogue of games, connected leaderboards and a travelling arcade.
Traction to date. 2 pre-production prototypes ready for pitching; successful field-trial and playtesting data (including weekly sessions at Yonder climbing centre); a joinery supplier and electronics consultant engaged; and a clear path to digitised manufacturing.
We are seeking £65,000 to take the business from pre-production prototype to revenue-generating trading within 12 months. The funding covers the full year-one cost base.
Entity: UK Limited Company (Ltd). Founder owns 100% pre-investment.
SEIS: Open to raising under the Seed Enterprise Investment Scheme, subject to accountant confirmation. SEIS offers investors 50% income tax relief, CGT exemption on qualifying shares held 3+ years, and loss relief. The £65,000 ask is well within the £250,000 SEIS limit.
Instrument: SEIS-eligible equity shares.
Valuation / equity stake: pre-money valuation of £200,000 (conservative scenario). The £65,000 raise therefore offers investors approximately 24.5% of the company, to be confirmed with the budgeted financial advisor.
| Category | Amount | % of Total | Timing | Purpose |
|---|---|---|---|---|
| People / Operations | £18,280 | 27.95 | ||
| Manufacturing / Product Development | £9,300 | 14.22 | ||
| Professional Services | £4,600 | 7.03 | ||
| Premises & Facilities | £3,868 | 5.91 | ||
| Sales & Marketing | £18,300 | 27.98 | ||
| Technology & Software | £1,299.96 | 1.99 | ||
| Inventory / Working Capital | £3,600 | 5.50 | ||
| Insurance & Compliance | £300 | 0.46 | ||
| Contingency | £5,854.80 | 8.95 | Held in reserve | Buffer for overruns and delays |
| Total | £65,402.76 | 100 | **** | **** |
pie title Use of funds
"People / Operations" : 18280
"Manufacturing / Product Development" : 9300
"Professional Services" : 4600
"Premises & Facilities" : 3868
"Sales & Marketing" : 18300
"Technology & Software" : 1299.96
"Inventory / Working Capital" : 3600
"Insurance & Compliance" : 300
"Contingency" : 5854.8
The investment is deployed in phases to bridge the company from pre-market prototype to revenue-positive trading. By around month 10, customer deposits and sales revenue cover ongoing operating costs; the final months are substantially customer-funded.
| Phase | Period | Investment used | Customer cash in | What it achieves |
|---|---|---|---|---|
| Build & Validate | Months 1–3 | £32,866.99 | £0 | Product finalised, brand live, first pitches, first deposit |
| Market Entry | Months 4–6 | £10,172.99 | £5,520 | 30 units in market, production digitised, break-even monthly ops |
| Bridge to Scale | Months 7–9 | £11,628.99 | £14,400 | Cash-positive, investment nearly fully deployed |
| Scale & Growth | Months 10–12 | £13,878.99 | £23,280 | 100 units sold, national contract pathway |
| Milestone | Target month |
|---|---|
| Finalise pitch materials and begin venue outreach | Month 1 |
| Engage contractors for PCB and CNC digitisation | Months 1–2 |
| First paying trial client signed | Month 3 |
| Complete test batch of 10 units | Months 4–5 |
| 5–10 trial clients live | Months 4–6 |
| Break-even monthly operations | Jun 27 |
| 50% trial-to-paid conversion achieved | Months 5–7 |
| 100 total unit sales | Month 12 |
| 5 additional prototype games explored | Months 10–12 |
| National scale contract signed | Month 12 |
| Metric | Value |
|---|---|
| MRR | £0 |
| ARR | £0 |
| Year-end customers | 0 |
| Total units | 100 |
| Revenue (year) | £40,000 |
| Gross profit | £27,500 |
| Gross margin | 68.8% |
| Operating costs | £58,547.96 |
| EBITDA | £-31,047.96 |
| Closing cash | £39,652.04 |
| Lowest cash | £27,480.02 |
| Break-even units/month | 17.74 |
| Break-even month | Jun 27 |
| Runway (months) | 8.10 |
Exit planning and ROI/IRR are deliberately out of scope for this 12-month plan: year one is a bootstrap round to reach revenue-generating trading. The investor return at this stage is the traction it buys. Equity value at exit, ROI/IRR and payback will be modelled in a 3-year projection once traction is proven and an exit horizon and pathway can be set.
A follow-on round is expected to scale beyond year one (for example, toward the 1,000-unit national contract). The year-one budget includes a grant writer to pursue non-dilutive funding alongside equity. Exit pathways and timeline will be defined in the 3-year projection; year-two and year-three revenue targets are £225,000 and £680,000.
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Water sealing / durability in venues | Medium | High | IP-rated casing; QA testing; warranty |
| Missing the 3-month first-sale target | Medium | Critical | Parallel outreach; multiple trial strategies; brewery partnership |
| Contractor cost overrun (PCB/CNC) | Medium | High | Fixed-scope contracts; contingency; test batch before full production |
| Low trial-to-paid conversion | Medium | High | Venue-driven marketing; iterate on feedback |
| Production lead time > 1 month | Medium | Medium | Pay-to-order with deposits; local hand-assembly fallback |
| Competitor copies the concept | Low–Medium | Medium | First-mover advantage; IP protection; continuous R&D |
| Key supplier dependency | Medium | Medium | Digitise to CNC + abroad PCB to reduce dependency |